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A partir de agora, a gestão da Under Armour Brasil será de responsabilidade do grupo Vulcabras Azaleia. Através de um contrato de licenciamento assinado por ambas as partes, a Vulcabras Azaleia poderá criar, desenvolver, produzir e importar produtos da gigante norte-americana, que é referência em vestuário esportivo e de compressão.
A Under Armour, que desde 2014 opera no Brasil, decidiu mudar a sua estratégia, e passa a ser a sexta marca do portfólio do grupo que já tem Azaleia, Djean, Olympikus, Opanka e Botas Vulcabras.
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